Brand Story
As a lifelong skier, I’ve experienced the frustrations of ski gear that fails to perform in extreme conditions. Living with Raynaud’s Syndrome, where my fingers and toes overreact to the cold and turn white, made it even more critical to find gear that truly works. When I couldn’t find what I needed, I decided to create it.
That’s how Weekday Ski was born—a brand built out of countless days on the mountain and a commitment to solving real problems for skiers. Created by skiers, for skiers, Weekday Ski is about more than gear—it’s about creating freedom and ensuring no compromises when it comes to performance and reliability.
Mission Statement
At Weekday Ski, our mission is simple: to deliver high-quality ski gear that will last for decades, providing serious skiers with products that they can rely on, no matter the conditions.
Core Values
We believe in quality over everything. Every product we create is built to last and designed to perform at the highest level. Our commitment to our customers means offering top-notch gear and standing behind our products with a lifetime warranty and concierge exchange program.
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Unlike other brands that aim to cater to everyone, Weekday Ski is laser-focused on crafting the most advanced gear for serious skiers. There’s no “base model,” no cutting corners, and no compromises. Every product we create represents our best effort to incorporate top-tier features into each design, ensuring all elements work seamlessly together.
As a skier-owned brand, we take pride in delivering products without compromise, designed by skiers for skiers.
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Based in the heart of Utah's ski country, Weekday Ski is an independent company dedicated to building ski gear for those who live and breathe the mountain lifestyle. We're proud to be a part of this community and strive to create gear that enhances every skier's experience on the slopes
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We’re developing prototypes for a next-gen ski suit which will set a new standard the skiing experience. Additionally we’re committed to bringing all manufacturing of our products back to the U.S., where we can provide even more customization and faster service to our customers.